4. COMMERCIAL DAMAGES – ValuEconomics, INC – www.valu-econ.com

• HELLO. MY NAME IS DR. JULES KAMIN.
• I HAVE BEEN PROVIDING CONSULTING SERVICES AS AN ECONOMIC AND FINANCIAL EXPERT WITNESS IN CIVIL LITIGATION FOR OVER 25 YEARS
• COMMERCIAL DAMAGES OCCUR IN BREACH-OF-CONTRACT AND BUSINESS-TORT CASES THAT RESULT IN CLAIMS OF LOST PROFITS OR DIMINISHED BUSINESS GOODWILL OR BUSINESS VALUE.
• SUCH LOSS CLAIMS ALSO APPEAR IN CASES OF INFRINGEMENT OF INTELLECTUAL PROPERTY AND UNFAIR COMPETITION.
• IF DEFENDANT’S ACTIONS CAUSED A LOSS TO PLAINTIFF, THE TRAJECTORY OF THE PLAINTIFF’S BUSINESS AFTER THE ONSET OF DAMAGES IS DIFFERENT THAN IT WOULD HAVE BEEN WITHOUT THESE ACTIONS.
• THE BUSINESS TRAJECTORY IS DESCRIBED BY THE TRACK OF ITS SALES AND PROFITS OVER TIME.
• THE PRINCIPLE OF COMPENSATION FOR DAMAGES IS TO RESTORE THE PLAINTIFF TO THE ECONOMIC POSITION IT WOULD HAVE EXPERIENCED BUT FOR THE INCIDENT THAT CAUSED THE DAMAGES
• MEASUREMENT OF DAMAGES REQUIRES CONSTRUCTION OF AN ECONOMIC MODEL THAT IS A REASONABLE REPRESENTATION OF THE “BUT-FOR” ECONOMIC TRAJECTORY OF THE BUSINESS HAD THE DEFENDANT’S DAMAGING ACTIONS NOT OCCURRED.
• THE LOST-PROFITS DAMAGES IS THE DIFFERENCE BETWEEN THE ESTIMATED PROFITS OF THE BUSINESS IN THE BUT-FOR-INCIDENT MODEL MINUS ITS ACTUAL PROFITS.
• EVERY CASE IS DIFFERENT
• I ENCOURAGE YOU TO CALL ME AT (323) 653-9555 FOR A FREE TELEPHONE CONSULTATION ON ANY MATTER.
• OR VISIT MY WEB SITE AT WWW.VALU-ECON.COM.

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